![]() Related: 5 easy ways to increase viewer engagement on YouTube Elements (not numbers) maketh headlines These examples are only just two instances where definitions, as we know them, have been changed forever and will one day (presumably in the near future) be changed again. And this was recently beaten by Adele’s ‘Hello’ which accumulated over a billion views in just 87 days. In a period of just 160 days, Psy’s mega hit became the first ever YouTube video to reach 1 billion views (toppling Justin Bieber’s ‘Baby’). That was until Gangnam Style was released. But in the last decade only a few videos have even come close to a billion views. If you ask anyone what it means to be viral, most would say millions or billions of people would need to have seen a single piece of content. And that’s probably because the definition itself keeps morphing and a regular basis. Surprisingly, I found it quite difficult to even find consistent definitions on views, shares or even stretches of time that qualify a piece a content as viral. ![]() What does it mean to go viral?īefore we start looking at what viral headlines have in common, I think it’s important we try to get a sense of what it means to even go viral in the first place. Categories B2B, Content, Email & eCRM, Search Marketing Share: 10 Common Phrases in Viral HeadlinesĮver wondered what is the secret sauce that makes some content go viral while other content is simply left behind to be forever lost on page 4 of Google? You’re not alone – finding out the secret ingredients that make a viral headline is a constant challenge for marketers the world over. ![]()
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